I'm a Gen Zer, and I work in fashion—this combo usually results in an overflowing IG Saved Folder full of chronically online pop culture references, niche ...

New year, new denim. This year's denim rules are in full effect: Skinny jeans are back, and fashion people are wearing them oversize blazers and crisp ...

Sheer fashion is nothing new but the latest resurgence of the trend has officially grabbed my attention, and not for the reason you might think. Having ...

I happened to be scrolling on Instagram and came across a recent post from forever cool-girl Courtney Grow and instantly found myself coveting her outfit. ...

Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where she documents ...

Let's be real: It can be overwhelming, at times, to seamlessly incorporate one or more of the latest trends into your closet. Many have found themselves ...

Skinny jeans are back, but if you're not on board just yet, let me introduce you to the 2026 denim trend Gen Z's It girls are reaching for instead. Bootcut ...

I'm attempting a no-buy January, but it's proving to be more complicated than I thought. One: I shop for a living. Two: Zara's new arrivals are so chic ...

If I were to rebuild my capsule wardrobe from scratch, I could part quite happily with my boxy bomber jackets and oversized layers. The first piece I’d ...

I'm a nosy houseguest. If I spot a décor piece I think is chic, I have no reservations about asking where it's from. One of my favorite answers to hear: ...

Amazon is one of the most-used apps on my phone. I'm constantly on it, restocking household essentials, supplements, and beauty products. I've even fallen ...

In a market saturated with luxury brands, COS stands out as one of the few non-designer labels to consistently produce viral, covetable pieces each season. ...